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The story of unstoring
[03.02.2011] Basically, stationary retailing is moving online. If the triumphal advance of the Internet continues, what will it mean for superstores, shopping centres and the corner shop as the Internet spreads out from the virtual world further and further into the physical world of retailing? The GDI Gottlieb Duttweiler Institute investigates how the classic point of sale can survive in the cyberspace age. How bricks and clicks can complement each other in a way that offers a future for stationary retailing. And, indeed, in the future what will a shop look like.
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